Lauren Arnett
Staged Photograph
For this project, we had to create a visually engaging photograph that communicates the essence of a product through a carefully crafted image. We were to make a staged photograph that engages the desirability of (1) a chosen product to (2) a particular audience. Application of tone of voice, color, props, lighting, composition, and edit were crucial to establish an appropriate context. We had to be scrappy and clever with our lighting sources and setup.
My chosen item was this Marc Jacobs perfume bottle. We had to choose our item before acquiring our intended audience, but we were allowed to choose the item AFTER our studio of learning clever lighting techniques.
My assigned intended audience was CLOWNS!!!!!!! I was weary at first, but upon creation of a mood board, I found my footing. I decided to lean towards a Lisa Frank approach while adding makeup elements. (Sort of like a clown’s GRWM?)
I simply used natural light and a solid white background because my props were very busy on the eyes because of their vibrancy!
In this project, I used Adobe Photoshop.